Friday 29 January 2010

MARKET SEGMENTATION OF PEPSI,COCACOLA AND FANTA.

DEAR READERS,
HELLO.30TH JAN.,2010.TAKE A SAMPLE OF COCACOLA,PEPSI OR FANTA AND GO FROM INDIA TO MOSCOW,YOU WOULD FEEL THAT THE PEPSI,COCACOLA,FANTA OF MOSCOW TASTES THOUSANDS TIME BETTER THAN THE INDIAN ONE.THIS IS CALLED MARKET SEGMENTATION.DON'T BELIEVE,THEN PLEASE TRY IT.HOW,FOOL THIS BRANDS ARE MAKING TO US.SIMILAR IS THE CASE WITH THE PRODUCTS LIKE KURKURE,BINGO,UNCLE CHIPS ETC.HOW MUCH POTATO IS USED IN MAKING A SINGLE PACKET OF AN UNCLE CHIPS.ONLY 2 POTATOES.WHAT IS THE COST OF 2 POTATOES,50 PAISA.IT IS BEEN SOLD IN RS. 10 IN INDIA.NOW SEE THE PROFIT MARGIN.IS THIS A BUSINESS OR A ROBBERY?
SINCERELY,
RINKU ADARSH

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